---
title: Analytics
description: See how many people read your Flowershow site with built-in analytics, and add Google Analytics 4 or Umami if you want your own.
---

> [!tip] Using an AI assistant?
> Give it this page as Markdown: https://flowershow.app/docs/reference/analytics.md. For all of Flowershow, point it at https://flowershow.app/llms.txt.

Every Flowershow site has built-in analytics. There is nothing to set up: it is on for every site on every plan.

## Built-in analytics

Open your site in the Flowershow dashboard and choose the **Analytics** tab. Site cards on the dashboard also show a people count.

You see:

- **People** and **Views** over the last 7 or 30 days.
- **Top pages**: the pages your readers open most.
- **Came from**: the top 5 sites that linked readers to you. Direct visits (typed or bookmarked) aren't listed.

Numbers update every 10 minutes.

### What is counted

- Visits are counted without cookies.
- Your own visits are included.
- Numbers are estimates. They run low for readers who use ad blockers, and people can be counted twice across a month boundary.
- Counting starts when built-in analytics launched, so there is no history before that.

### What is not counted

- Raw `.html` pages.
- Password-protected sites.

## Use your own analytics too

Built-in analytics works alongside your own. If you add Google Analytics or Umami as below, they keep working as before.

Configure them from the **Flowershow dashboard** under **Site Settings → Analytics**, or using `config.json` if you prefer to version-control your settings or manage them via an automated workflow.

### Google Analytics 4

Go to **Settings → Analytics → Google Analytics** and enter your GA4 Measurement ID (e.g. `G-XXXXXXXXXX`).

#### Setting up a data stream

If you don't have a Measurement ID yet:

1. Go to Google Analytics **Admin > Data Streams**
2. Click **Add Stream > Web**
3. Enter your site URL (e.g. `my.flowershow.app/@johndoe/abc`) and a stream name
4. Click **Create and continue** — your Measurement ID will appear in the stream details

> [!note]
> Make sure data collection is enabled for your property: **Admin > Data Collection and Modification > Data Collection**.

#### Verifying the configuration

**Real-Time Reports:**

1. Go to **Reports > Realtime overview** in Google Analytics
2. Open your site in a new tab — you should appear as an active user

**Chrome DevTools:**

1. Open your site and press `F12` to open DevTools
2. Go to the **Network** tab and reload the page
3. Filter for "analytics" — you should see requests that include your Measurement ID

#### Troubleshooting

- **No data in Real-Time reports:** verify your Measurement ID is correct, disable any ad blockers, and ensure your configuration is valid
- **Console errors:** confirm you're using a GA4 ID (starts with `G-`), not a Universal Analytics ID

---

### Umami

[Umami](https://umami.is/) is a simple, privacy-focused analytics tool. Works with [Umami Cloud](https://cloud.umami.is/) or a self-hosted instance.

Go to **Settings → Analytics → Umami Analytics** and enter your Umami Website ID (e.g. `xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx`).

#### Getting your website ID

1. Log in to your Umami account
2. Go to **Settings > Websites**
3. Add your site or select an existing one
4. Copy the **Website ID** from the website details

#### Self-hosted Umami

If you run your own Umami instance, also go to **Settings → Analytics → Umami Script URL** and enter your custom script URL (e.g. `https://your-umami.example.com/script.js`). Leave blank to use the default Umami Cloud script.

---

### Using config.json

If you want to version-control your configuration, or have your editor's AI agent manage settings without touching the dashboard, you can define everything in `config.json` instead. Values set in `config.json` take precedence over dashboard settings.

```json
{
  "analytics": "G-XXXXXXXXXX",
  "umami": {
    "websiteId": "your-website-id",
    "src": "https://your-umami.example.com/script.js"
  }
}
```

- `analytics`: Your Google Analytics 4 Measurement ID (starts with `G-`)
- `umami.websiteId`: Your Umami website ID
- `umami.src`: Script URL for self-hosted Umami instances — omit to use the default Umami Cloud script